What you need to know about diamonds

Although buying a diamond can be a new and overwhelming experience for the majority of people, if you understand a diamond’s special characteristics, things should become much easier.
It's essential to be aware that all these special characteristics a diamond has, influence appearance, and the level of importance.


Shape - round, princess, radiant - actually defines a diamond's form, especially as seen from above. It’s important to know that all diamond shapes have different particularities, and in the end it all comes down to the matter of personal taste.


With diamonds, when it comes to color, you should know that diamonds that are white, those that involve just shades of color or no color at all, are given the highest quality grades than if they had actual seeable color.


Nearly all diamonds show slight imperfections. The highest clarity grades are given to diamonds with hardly any flaws or no flaws at all.


The brilliance of a diamond is determined by its cut. A simple explanation would be that the better a diamond is cut, the more sparkly it will actually be.

Carat weight

The most common description people are familiar with is the carat. However you should know that the carat is particularly just a measure of a diamond's volume/weight.


How to clean and take care of your diamonds

Diamonds are known to be the hardest materials on earth and are extremely resistant to breakage caused by heat or scratching for example. However diamonds are not unbreakable, therefore having diamonds set in a rather protective environment may help in keeping them maintained.

Make sure to remove your diamond from your finger when working in an environment with rather rough substance.

Also, be aware that while every-day wear, a diamond is unprotected from dirt, dust, makeup, natural skin oils, as well as household chemicals. So, over time, these substances extend on the surface of your diamond, diminishing its natural beauty and shine.

Fortunately, cleaning a diamond isn’t difficult at all and requires very little time.

We recommend having your diamond professionally cleaned and inspected once every six months. These inspections will benefit in preventing the loss of your diamond solitaire in case your ring has been damaged in any way.

It's best to keep all jewelry - specifically diamond jewelry - in individual soft cloth purses/sacks when not being worn because due to their hardness, diamonds can scratch other diamonds, gemstones and jewelry metals as well.

We also recommend that you insure your diamond against loss, theft, and damage – this way you can feel more relaxed when wearing your diamond jewelry without having to worry too much.